Marketing materials take many shapes and forms, but any marketer worth their salt knows that "content is king." Messaging that is relevant to the audience as well as clear and concise is the goal for every piece I produce. Presentation doesn't trump content, but it's certainly a close second. Each piece is an opportunity to create a visual narrative to explain a value proposition, acknowledge a pain point, present a testimonial or comparable use case, and detail a solution. With more than five years' localization experience, I can ensure the intended message is the one that will be received.