So much more than a logo, branding incorporates the right words, typeface, colors, style, symbols, and tone, used intentionally to create, convey and position the identity and benefits of an organization, product or service. Consistency is key to effective execution. Good branding creates the opportunity to connect.
Most recently Squarespace parallax-themed sites. Experience with complex and robust Drupal and Wordpress sites from ground zero. E-commerce sites using Stripe and Auth0. Portals, intra/extranets, e-commerce, registration--whatever the required functionality.
Supply Chain Intelligence Center
Xplore Technologies Digital Ad & Landing Page
Digital Edge Intl.
FreightWatch Partner Portal
FreightWatch Employee Intranet
From explainer videos to industrial B2B product demos to video homepage hero banners, digital marketing is a sure way to capture and keep attention. I know how to capture the concept and combine it with a tight, on-point script and visual narrative with attention to every detail.
Qv21 Technologies - TLF Explainer Video
Qv21 Technologies - Fireside Chat video series
XC6 Ultra Rugged Tablet PC - Processing Power
Qv21 Technologies - TLN Explainer Video
XPLORE Bobcat - Water Resistance
Xplore Technologies XC6 Drop Test
Xplore Technologies Bobcat Vibration Test
XC6 Ultra Rugged Tablet PC - Drop
XC6 Ultra Rugged Tablet PC - Display
Marketing materials take many shapes and forms, but any marketer worth their salt knows that "content is king." Each piece is an opportunity to create a visual narrative to explain a value proposition, acknowledge a pain point, present a testimonial or comparable use case, and detail a solution. With more than five years' localization experience, I can ensure the intended message is the one that will be received.
Clear and concise messaging is the objective of copywriting--for a case study, press release, blog post, bylined editorial or ad. My process starts with research and applies an investigative reporter's interview techniques (asking key questions and listening). Layer on keen critical reasoning skills and editorial judgment honed from years of experience and exposure to diverse industries, as well as a commitment to style and grammar, and my words can effectively tell your story. I also understand how to pitch, position and find the best angle for strategic communications and campaigns using the right medium over the appropriate channel. And never forget the call-to-action! [Contact me]
No detail is too small when planning an event, whether a golf tournament or conference in a location 2,000 miles away.